Rina
Abdine
AI // Creative Director
Experience
SHE IS AI — Ambassador & Published Author
2025 — Present
Advocating for women at the frontier of AI-powered creativity. Featured author & visual contributor (Issue 3) with thought leadership on responsible, expressive AI craft.
- Published long-form feature blending practice, ethics and process.
- Public voice on AI for storytelling, design and production workflows.
r.a.w — Independent Creative Director
2018 — Present
Founder of r.a.w (rina.abdine’s.work). Creative partner to brands and agencies; concept to delivery.
- Lead brand platforms and 360 campaigns across film, digital, social & experiential.
- Design & direct AI image/video to raise craft & accelerate production.
- Pitch, win and steer multi-stakeholder projects; hands-on writing, direction and art supervision.
- Build small strike teams; mentor talent; keep work inventive, human and on-strategy.
Leo Burnett — Creative Director
2024 — 2025
Driving culturally bold, AI-powered storytelling from platform idea to production.
- Lead integrated film/digital/social campaigns with measurable brand lift.
- Direct AI-assisted image & video to elevate narrative and efficiency.
- Champion craft and consistency across channels and partners.
Impact BBDO — Associate Creative Director
2021 — 2024
Creative lead on multi-market 360 work; pitching, writing and directing.
- Shaped big platform ideas into campaigns across film, print, digital and social.
- Presented and defended work; mentored writers/designers across teams.
Horizon FCB — Art Director / Copywriter
2005 — 2008
Turned briefs into sharp narratives and crafted visuals.
- Hands-on concepting, writing and design for multi-channel campaigns.
- Grew intuition for regional culture, nuance and brand voice.
Creative Influence
Workshops & Public SpeakingOngoing
Run creative workshops on idea craft, AI craft and writing, and presentation — helping teams pitch braver work with clearer stories.
Education
- MA — Interactive Multimedia, London College of Communication
- BA — Graphic Design, Lebanese American University
- Graduate, International College, Beirut