Hello and welcome to r.a.w (rina’s art work)

Hi, I’m a Creative Director, Writer, and hybrid creative with a love for bold ideas that resonate. After years teaching storytelling and design, I returned to the ad world—leading creative at Impact BBDO and now Leo Burnett.

I take ideas from spark to screen—concepting, writing, and crafting work that connects with real people and delivers real impact. I’ve worked with brands like Ford, Reebok, Lipton, Abu Dhabi Commercial Bank, and Dubai RTA, across industries and platforms.

I’m also an artist and educator, with exhibitions in Beirut and Paris, and a growing passion for AI art where tech meets imagination.

Superpowers: Big ideas, storytelling, creative writing, 360 campaigns, art direction, AI, and relentless passion.