Big picture thinker
& creative tinker.
Word player
& conceptual slayer.
I’m a nerd about awesome ideas that move people
& make brands look better;
Ideas that turn a brief into
a love letter.
I’m a geek about insights that create change & noise;
& stances that empower girls as much as boys.
Hello and welcome to r.a.w (rina’s art work)
Hi, I’m Rina — a Creative Director, writer, and hybrid thinker blending bold ideas with AI-powered craft.
I’ve led creative at Impact BBDO and now Leo Burnett, shaping campaigns across film, digital, and branded content for brands like e&, Salam Telecom, FAB, ADCB, Ford, Reebok, Lipton, and Dubai Holding.
With a background in teaching storytelling and design, I bring heart, clarity, and concept to everything I touch — from brand platforms to AI narratives.
Superpowers: Big ideas, storytelling, creative writing, 360 campaigns, art direction, AI, and relentless curiosity.