Hi — I’m Rina Abdine.
Creative Director. Writer. AI artist.
I craft stories where emotion meets intelligence, and build brands that sound — unmistakably human.
Ex–Leo Burnett. Ex–Impact BBDO.
Now leading r.a.w (rina.abdine’s.work) — a space where clarity, creativity, and AI craft collide.
Heart. Clarity. Concept.
Always human. Always curious.
BIG PICTURE
THINKER
AI CREATIVE
TINKER
WORD PLAYER
CONCEPT SLAYER
Experience
- Present — r.a.w / Freelance Creative Director
- 2025–present — SHEISAI / Ambassador & featured artist
- 2023–2025 — Leo Burnett / Creative Director
- 2020–2023 — Impact BBDO / Associate Creative Director
- 2012–Present — LAU / AUST / Instructor
