GOODWOOD

A collectible postcard series created for ADIO at the Goodwood Festival of Speed 2026, bringing two worlds together: the romance of classic motoring and the unmistakable spirit of Abu Dhabi. Vintage travel posters inspired the visual language, with iconic cars moving through desert landscapes, skylines, palms and camels, treated with faded film, warm grain and a quiet sense of nostalgia. The result is less event collateral, more a set of keepsakes made to feel discovered, collected and kept.

My Role
Art Direction & Design
Agency
The Grid
Category
Design
Year
2026

SKYLINKD

Skylinkd is where art meets tech and never stops moving. Born from photography, shaped by film, tuned by music, and now elevated through AI. It’s not just a name — it’s a mark. The kind that leaves an impression, like ink from a stamp. Crafted from curiosity, rhythm, and the pursuit of what’s next.

My Role
Branding
Agency
Freelance - r.a.w
Category
Branding
Year
2024

STYLED BY SALAH

Born from the artist behind Beiroots, Styled by Salah is his personal signature — bold, daring, and unapologetically original. Black and white like timeless elegance, crafted for those who live in the space between the ordinary and the extra-ordinary.

My Role
Branding
Agency
Freelance - r.a.w
Category
Branding
Year
2024

NAHLA'S CAKERY

Born from love, baked with soul. Nahla’s Cakery is where warmth meets artistry — and every bite feels personal.

My Role
Branding
Agency
Freelance - r.a.w
Category
Branding
Year
2025

SARA THORN

Sara Thorn is a self-made artist with an MA in Interior Design — a creator led by taste, soul, and discipline. Her work is tactile, modern, and bespoke, rooted in a quiet devotion to craft.

My Role
Branding
Agency
Freelance - r.a.w
Category
Branding
Year
2018

MISS LITTLE DIMPLES

Inspired by a little girl with a big, bright soul — and dimples that shine like stars. Miss Little Dimples is a personal passion project turned playful home line — pillows, posters, notebooks, and everything designed to decorate your happy.

My Role
Branding
Agency
Freelance - r.a.w
Category
Branding
Year
2018

RETHINKING LEBANON

This one’s close to my heart. It’s about Lebanon — and the need to break free from the chains of sectarianism, favoritism, and nepotism. Commissioned by Jihad Al Hokayem, the mission was clear: build a brand that sparks leadership, fuels youth energy, and inspires real change.

My Role
Branding
Agency
Freelance - r.a.w
Category
Branding
Year
2018

ABU DHABI INVESTMENT HOUSE

Won a major client at Impact BBDO Beirut — Abu Dhabi Investment House. Created a modern, minimal identity symbolizing trust, prosperity, and opportunity through a welcoming open-door design.

My Role
Branding
Agency
Freelance - Impact BBDO
Category
Branding
Year
2005
Abu Dhabi Investment HouseThis is a project I’m particularly proud of as a major client win in a new business pitch at Impact BBDO Beirut (freelancing). Abu Dhabi investment house (ADIH) was established in 2005 by a combination of leading financial institutions and a group of prominent businessmen and investors from the Gulf region. ADIH was looking for a brand identity that resonates investment, security, prosperity and opportunity. The brand identity I created was a minimal/contemporary visual narrative of a cordial house, with an open door that lends a quality of generosity, security, affluence  & opportunity. The colors evoke trust and reliability, while the typography is modern and structured blending both languages seamlessly together.
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